Laura Enever Softboards

Design a range of LE Softboards with a focus on inclusivity, functionality, and aesthetic appeal. Offer boards for different skill levels, ensuring each model is easy to handle, stable, and offers good performance. Incorporate elements that reflect Laura Enever’s personality and approach to surfing, such as bold, beachy colours and inspiring messages. Use durable, eco-friendly materials. Prioritise comfort and manoeuvrability, making the boards accessible to a wide range of body types and surfing abilities. The design should encourage more women and diverse individuals to engage with the sport of surfing.

The LE Softboards are designed to make surfing easier and more fun for everyone. They come in different styles for different skill levels, and are made with durable, eco-friendly materials. The colourful designs feature inspiring messages about body positivity and empowerment. Laura Enever helped design the boards by sharing her surfing style and what she wants her brand to stand for. The team created initial designs and worked with Laura to make sure they were perfect. Making the boards was challenging, but the result is a great collection that reflects Laura’s personality and makes surfing more accessible.

The LE Softboards project aims to revolutionise the surfing industry by making the sport more accessible and enjoyable for all, with a particular focus on women and diverse groups. By using eco-friendly materials and inspiring designs that promote body positivity and empowerment, the project addresses multiple societal needs. This innovative approach has the potential to significantly grow the brand commercially, while also encouraging sustainable practices and fostering a more inclusive surfing community.

The LE Softboards showcase thoughtful design features that enhance accessibility, performance, and sustainability. The emphasis on inclusivity is evident in the boards’ adaptability for surfers of all skill levels, promoting a diverse user base. The use of eco-friendly materials not only supports sustainable practices but also aligns with the growing environmental consciousness within the surfing community. The inspiring messages and bold, beachy colours on the boards serve a powerful purpose beyond aesthetics. They foster a sense of body positivity and empowerment, helping to break down barriers and encourage more people, particularly women and diverse groups, to engage with surfing. By creating a more inviting and inclusive environment, the LE Softboards contribute to the growth and future of the sport. From a commercial standpoint, the boards’ appeal is significant. The potential to attract a large and diverse customer base, as demonstrated by the existing global distribution partnership with the Surfboard Agency and Mick Fanning, positions the LE Softboards for substantial brand growth. The societal impact of the boards is equally noteworthy. By promoting body positivity, empowerment, and inclusivity, the LE Softboards help to change the conversation around surfing and make the sport more accessible to everyone.