Evidence for Impact: A Policy Framework for Equitable Global Health Investment

Impact Global Health had a decade of global health investment data but limited influence on how it shaped funding decisions. The challenge was to transform that evidence into a strategic framework that would resonate with decision-makers, funders and policymakers across borders. This required reframing complex analysis into a persuasive, human-centred case for change, one that would work not just in technical reports, but across conferences, conversations, and digital platforms. Anthologie was brought in to help bridge this gap: designing the strategic narrative, tools, and delivery approach to ensure the evidence could be heard, understood, and used.

We worked closely with Impact Global Health to co-design the Evidence for Impact framework: a modular set of insights, narratives and tools that articulate the economic and health returns of neglected disease R&D. Our role included strategic messaging, content architecture, UX design and immersive storytelling. This culminated in a digital microsite, a 360° launch experience for the World Health Assembly, and tailored assets for policy and funder engagement. The design was shaped to be accessible, adaptable and compelling so that a complex, critical case could cut through and catalyse change.

Since launch, the framework has reached over 2,000 delegates across 48 countries and has been adopted in strategy conversations with major global health funders. It reframes neglected disease R&D from a moral imperative to a smart investment: $405 in return for every $1 spent. Anthologie’s design contribution helped the policy travel: across platforms, borders and conversations. The digital tools and messaging system have laid the foundation for future adaptation, policy integration and systems-level influence supporting more equitable investment in the world’s most neglected health challenges.

Narrative strategy: Developed a messaging framework centred on “Evidence for Impact” as a call to action Modular content design: Created assets that allow insights to be adapted for different diseases, geographies and audiences Digital-first platform: Designed a microsite to present policy content interactively and accessibly Immersive launch experience: Delivered a 360° projection and sound experience to unveil the framework at the World Health Assembly Co-created with the client: Worked closely with Impact Global Health to ensure accuracy and alignment Multi-channel application: Policy content designed to work across events, meetings, pitches, and digital campaigns Equity-focused storytelling: Framed neglected diseases as solvable, investable issues that deserve urgent attention Designed for influence: Structured tools and messages to support uptake by funders, policymakers and global agencies