Weber Q (3rd Gen) Barbecue Range

The overall objective was to design a barbecue range that appealed to first time barbecue owners and life-long Weber Q owners, whilst also enticing owners of competitor barbecue brands. Tasked with this challenge, our team sought to create a product that would exceed expectations. Through collaboration with passionate Weber consumers, we identified key areas for improvement; including size, temperature range, control, cleaning, and portability. The design challenge was to stay true to the iconic Weber Q barbecue that holds a place in the hearts, and backyards, of millions of homes, whilst improving on aesthetics, cooking performance, versatility and ease-of-use.

The design journey for the latest Weber Q began in October 2018 with comprehensive market research with Australian consumers. Identifying five key pain points—size, temperature range, ease of use, cleanability, and portability—the team categorised them into two clear design objectives: ”allow me to do more” and ”make my life easier.” These objectives guided the development process, resulting in a product truly driven by consumer demand. Through innovative design and feature enhancements, the latest Weber Q can be said to have been designed by and for Australians and New Zealanders, delivering enhanced functionality and an elevated cooking experience.

The latest Weber Q range builds upon two decades of market leadership in the barbecue category. Through thoughtful craftsmanship and innovative design, the latest range improves consumer’s outdoor cooking experiences and outcomes. From a commercial perspective, it strengthens Weber’s position as a leader in the barbecue industry, driving continued success. Environmentally, it features a highly efficient, lid-down, gas cooking system, and is made of quality materials which are backed by a limited 5-year warranty – increasing its overall life-cycle duration. Societally, it fosters community and enjoyment around shared meals, enriching the outdoor cooking culture.