UltimateTaste 900 French Door Refrigerator

good-design-award_winner_rgb_blk_logo
  • 2022

  • Product
    Domestic Appliances

Designed By:

Commissioned By:

Electrolux

Designed In:

Australia

A fridge should make a statement and Electrolux makes sure it’s one of the most striking features in your kitchen. Our UltimateTaste900 french-door in dark stainless steel keeps foods fresher for longer. We bring advanced, flexible solutions to fight food waste and promote sustainable eating.


view website

  • CHALLENGE
  • SOLUTION
  • IMPACT
  • MORE
  • At Electrolux, our belief is simple: life in the kitchen should be seamless and intuitive. That’s why we approach user experience through the lens of human-centric Scandinavian design. We call this design philosophy Human Touch, and it drives everything that we do. Few things are as pleasurable as sharing a delicious meal. However, a meal is only a delicious as it’s ingredients. That’s why we focus on innovative solutions to keep your ingredients in optimum condition, allowing you to elevate your cooking experience, creating memorable dishes to share with family and friends.

  • The UltimateTaste 900 French Door Refrigerator protects your food quality by delivering on 3 key elements of preserving great tasting food. The TasteSealFlex convertible compartment gives you the freedom to store everything at the perfect temperature, from meat and seafood, to cheeses, deli meats, drinks and ice-cream. The Taste Lock Auto Crisper with automatic humidity control maintains the right level of humidity for fruit and vegetables, removing excess moisture, reducing condensation & keeping your produce fresher for longer. Lastly, TwinTech cooling technology utilises two independent cooling systems working together to keep your fridge and freezer temperature stable.

  • storage that keeps food looking, tasting & smelling as good as the day you bought it, decreasing nutrition loss and reducing waste we can further our mission to inspire more healthy eating. Our solutions and functionalities facilitate alternatives to unhealthy or carbon-intensive meal choices, including recipes that introduce new and exciting tastes. Our HumanTouch design philosophy revolves around enhancing day-to-day cooking and setting a new benchmark in ease-of-use, precision and efficiency.

  • At Electrolux, sustainability isn't an afterthought or an addon, and our strategy reflects this. Sustainability is an integral part of everything we do, from gathering consumer insights, developing products, sourcing, supply chain and production, branding and marketing, and how the consumer experiences our products and connects with us in a long-term relationship. Electrolux continues to reduce its environmental footprint by shifting to renewables and optimizing the use of energy and other resources throughout its operations. And by creating ever more efficient, high-performance appliances, we help consumers to live better lives, save money and reduce their environmental footprint.