Tummy Time Mirror

The challenge was to design an improved tummy-time mirror that was more safe, hygienic, engaging and interactive, for longevity of playtime. Existing designs on the market were flawed due to their materials (eg heavy wood & glass mirrors with hinges can injure babies), their usability (eg fabric products cannot be cleaned easily and "crinkly' plastic mirrors have poor reflective qualities) and their short life spans for play. The team's brief was to develop a brand new product which solved all of these challenges and also aligned with and showcased the Brand's commitment to affordability, quality, safety and style.

Combining a silicone bear-shaped frame (embodying the Brand's logo), built-in sensory textures, an acrylic safety mirror, plus a detachable cradle. Rigorous material testing resulted in the selection of food-grade silicone, which is soft & safe for delicate babies, plus hygienic to clean. To improve the product life span a removable, adjustable stand was added, so the mirror could be used at different angles from newborn stage, right through to toddlers during teeth cleaning! A roadblock in prototype stage was the large volume of silicone filling the solid bear shape, blowing out weight and cost. A waffled internal structure solved this issue.

Commercially, the product helped Munchkin and Bear expand into the developmental toy market, leading to a successful range focused on tummy time, teething and play. The Mirror range's popularity results in monthly sell-outs and new line extensions. Munchkin & Bear is now working to meet a growing demand from not only Parents but also Early Education Centres, sensory play providers, Paediatric Therapists and Children's Hospitals. Feedback has been that our Tummy Time Mirrors create happier and longer play time as babies are distracted by their own facial expressions, whilst improvement core strength and gross motor development.

3-in-1 Sensory Tummy Time Mirror with Stand: For 3 stages of Play 1) Domed design wobbles for "action-reaction" play, when laid flat 2) Built in sensory textures to discover when laid mirror side down 3) Mirror used in the stand encourages head lifting, for neck strength development during tummy time and also engages core muscles when used during sitting practice. - Enhancing motor skills helps builds coordination needed for reaching future milestones. - Built in sensory textures supports sensory growth, engaging sight and touch for early learning. - Lightweight, easy-to-clean, dishwasher-safe design. - Beautifully boxed for gifting