Terrapist Happy Clean

good-design-award_winner_rgb_blk_logo

  • 2021

  • Communication
    Packaging

Designed By:

Commissioned By:

Jirawat Namwong

Teerathanyapak Lueng-Ubon

Nuttawuth Luengwatthanakul

Thiyada Akarasinakul

Pantipa Pummuang

Designed In:

Thailand

Marketing situation: The market for cleaning products is very competitive with many existing brands. The “Terrapist” brand is created to be a happy solution for every kind of cleaning. The product ranges cover hand cleaning, mask cleaning, glasses cleaning, dishwashing, etc.


view website
view facebook

  • CHALLENGE
  • SOLUTION
  • IMPACT
  • MORE

  • The design: To communicate through our packaging design the happy feeling and cleaning with smile.

  • The design shall be simple and has familiar look. Consequently we create the bottle inspired from a foam drop shape to reflect its softness, cleanliness, and fluffiness. In addition the bottle front area is embossed to illustrate magic helping hands in cleaning.

  • We starts the sales by launching into the restaurants where the "Terrapist" bottles are placed in restrooms. We fortunately found a very good feedback result. Its bottle shape is very attractive to most customers because of its unique appearance and lovely design. Next we enter into the modern trade channels which receive more than expected response. Most customers buy this "Terrapist" bottles to replace their old ones because they feel that its loveliness can enhance the ambience pleasure.

  • The simple graphic lines are selected to convey message of ease and happiness for different cleaning types as if having a "Terrapist" cleaning assistant.