SNOO by Happiest Baby

Exhaustion is the #1 challenge of new parents and triggers marital stress, postnatal depression, obesity, breast feeding failure, car accidents, smoking and deaths due to unsafe sleep practices. About 100 Australian babies die annually of Sudden Unexpected Death of Infancy or SUDI, which includes both SIDS and suffocation deaths; a top factor in these tragedies is the infant rolling face down.

In response to these serious problems, Dr. Harvey Karp, a American pediatrician, and his wife/co-founder Nina Montée Karp joined with celebrated designer, Yves Behar, and MIT robotics expert, Dr. Deb Roy, to create SNOO, the world's smartest, safest bassinet. Using continuous womb rhythms SNOO quickly boosts infant sleep 1-2+ hours/ night. And, by responding to fussing with added sound + motion it often calms crying in seconds. Thanks to its unique secured swaddle, SNOO is the only baby bed that meets the Australian Pediatric Society recommendation to keep infants sleeping on the back all night.

SNOO is 100% effective in preventing rolling and has reduced the likelihood of exhaustion and PPD for thousands of new parents. In early 2018, many of the US’s most forward-thinking companies began offering SNOOs as a benefit for new-parent employees. In addition to supporting staff as they transition to parenting life, the program improves retention and workplace productivity and reduces fatigue-related errors, accidents, and health costs. SNOO is being evaluated in over 12 universities (including Monash University) to prevent/treat postpartum depression; reduce dangerous bed sharing in the hospital and improve care of babies with Narcotics Abstinence Syndrome (NAS).

- Custom motor adjusts the motion (from slow swinging to fast jiggles) according to the baby’s cry level, and chooses the best level to calm the upset - Specially-engineered white noise automatically increases when the baby cries, then quiets once baby calms - Weaning setting: Prepares infants for an easy transition to the cot - Open mesh walls allow full ventilation and visibility - SNOO Sack swaddle goes on in 5-seconds, is hip safe and has mesh vents to prevent overheating SNOO sack secures baby in the back position, preventing dangerous rolling to the front - SNOO won’t turn on if the sack is not properly secured - Parents can manually change the soothing level (using button or app) - Motion and sound completely stop if the baby cries more than 3 minutes - SNOO comes with 3 SNOO Sacks (small, medium, large) and a fitted sheet all made with certified organic cotton Like a virtual night nurse, - SNOO helps soothe the baby day or night, 24/7, for the first 6 months of life.