Reset Razor: The Next Evolution

Reset Razor's first model, launched in 2023, was a major innovation in the body shaving industry and proved the concept that the traditional stick razor needed to be completely revisited to address the very different biomechanical needs of body shaving compared to face shaving.Three key design improvements have been implemented from two years of customer feedback: a push-button blade release, a swiveling cartridge for even more control, and longer lasting blades with a lubricating surround. The commitment to multi-grip design, single material production, easy storage and drying where body shavers actually use it, and the ability to take the razor on the go remained unchanged.

Reset Razor's core insight is biomechanical. When the blade sits parallel to the fingers, supported by a handle allowing various grip positions, the wrist naturally falls into its optimal functional position, unlocking the full dexterity and control the human body is capable of. The same principle governs good tool design from pencils to surgical instruments.The next evolution adds three improvements from two years of customer feedback: a push-button blade release, a swiveling cartridge for curved surfaces, and higher-grade blades with a lubricating surround. Single polypropylene construction ensures recyclability. The refillable system reduces waste. Travel pouch and hanging loop included.

Customer reviews from our first model describe the shift from accepting cuts and irritation as normal to enjoying increased control and a quicker, smoother shave. The next evolution addresses the two main friction points raised by customers: refill mechanism difficulty and a desire for a more lubricated, swiveling blade. It also introduces founder-led innovations including improved blade visibility and a dual blade system giving users a choice of shave. We believe these changes significantly elevate the user experience, positioning Reset Razor as a more powerful disruptor in an industry where the "pink it and shrink it" default has gone unchallenged for too long.Recognition includes SHE-com Innovation of the Year 2023, Clean + Conscious Gold 2024, Good Design Award 2024, and coverage in 7News, The Age and Elle Beauty.

The patented multi-grip ergonomic form offers a variety of grip options, facilitating optimal wrist alignment wherever the user reaches.The push-button blade release mechanism makes cartridge changes easier, improving accessibility across a wider range of users and removing a friction point some customers had identified.The swiveling blade cartridge adapts to curved body surfaces with greater responsiveness than a fixed-head design, increasing control particularly across knees, ankles and heavily contoured areas.The single polypropylene handle is made without mixed plastics or soft-touch over-moulding, ensuring it can be genuinely recycled at end of life. The refillable cartridge system means only the small blade component is ever replaced, significantly reducing material waste over the product's lifetime. A subscription refill model supports long-term ownership and discourages the wasteful replacement cycle the standard razor pricing model depends on.The silicone hanging loop allows easy access in the shaving environment and promotes blade hygiene through air drying. The neoprene travel pouch makes Reset practical for gym, sports bags and travel.Two cartridge options: a blade with a lubricating surround enhancing glide when shaving. The bare blade, perfect for those who prefer no additional chemicals or a faster dry time before pouch use.