RCX Nexus x Brickworks Estate. Built for Better Experiences, Smarter Engagement and Real Results.

Brickworks didn’t want to just showcase products in homes, they wanted to immerse buyers in the journey of product discovery, where facade styles, curated colour schemes and real-time decision making could happen in a single, seamless experience. The challenge was building a solution that felt as real and navigable as the estate itself, with none of the static limitations of traditional supplier product marketing. Nexus is a real-time, user controlled, browser-based platform that transforms static visualisations into immersive, actionable and measurable digital experiences. Nexus allows architects, developers, and marketers to present and share spatial concepts with clarity, confidence and consistency.

RCX Nexus brought the estate to life as a fully explorable digital environment. The viewer is placed within a virtual roundabout, surrounded by eight signature facades, each designed by one of Brickworks’ trusted builder partners. With each turn, buyers discover new perspectives, new product combinations and new dream facades. Developed in response to a critical industry gap, RCX Nexus ensures vision doesn’t stop at the showroom door. It enables users to explore spaces, materials, and product options, access detailed documentation, book consultations and share their experience with others, all within a beautifully branded frictionless interface.

RCX Nexus turned curiosity into clarity and aesthetic preference into real decisions, bridging the emotional and practical with a simple interface. The roundabout metaphor not only inspired the visual format, but shaped how buyers navigated the content: circular, flowing and moving forward. The conceptual vision for the Brickworks Estate experience is a place where design, technology and imagination come together. By replacing static samples with an interactive digital experience set within a conceptual estate, Brickworks set a new standard in property marketing. Meanwhile, swatch cards with dynamic QR codes created a meaningful physical touchpoint - tactile and high-quality, but easily updatable.

RCX Nexus doesn’t just streamline delivery, it reimagines it. By blending immersive visualisation, interactive storytelling and internal collaboration tools into one ecosystem, The Brickworks Estate introduces a new standard for how built environment projects are visualised, aligned and executed. Key experience features include: - A 360° interactive portal placing the viewer at the centre of the estate - Eight professionally designed home facades, each rendered in three distinct colour schemes curated by interior design experts - Intuitive navigation ring with an orange sphere, allowing users to glide from one home to another or select directly from a navigation menu - The ability to download specifications for each scheme and design - Seamless path to book a complimentary Colour Consultation at a Brickworks Design Centre or Design Studio - High quality, phone sized swatch cards handed out at display suites that include a QR code linking to the latest live software version - Intuitive interface ensuring total accessibility for every buyer