Puretec FilterWall™ F Series: Sustainable Whole House Water Filtration

The primary design and engineering challenge was overcoming the significant barrier of low consumer awareness for whole-house water filtration. This required an innovative and accessible entry point meeting the distinct needs of plumbers (simplified installation and reliable quality) and homeowners (seamless integration and aesthetic appeal), which was intrinsically linked to demystifying the technology and establishing enhanced water quality as a desirable, readily adopted amenity to expand the market. The brief demanded a robust, secure, reliable, and aesthetically refined unit suitable for Australian and New Zealand homes, that delivers tangible health benefits and real sustainability impact through cleaner mains water supply.

To address low awareness, FilterWall™ offers a user-centric, aesthetically refined solution. Its freestanding structure allows greater installation flexibility and efficiency for plumbers. Recognising homeowner's desire for aesthetic integration, custom coloured weatherproof covers transform a utility into a considered design element. Balancing durability with the slim profile guided material choices, resulting in a robust yet aesthetically pleasing solution aimed at making whole-house filtration a desirable home amenity. Ensuring optimal water quality, flexible multi-stage filtration caters to diverse water supply needs. Crucially, empowering users through low-cost DIY cartridge replacement was a key design principle to demystify the technology and encourage wider adoption.

The Puretec FilterWall™ F Series aims for significant impact by increasing the accessibility and desirability of whole-house water filtration, driving commercial growth. Environmentally, it heavily reduces single-use plastics, promoting responsible consumption. Societally, it empowers enhanced health and well-being through gentler, cleaner water for skin and hair, while also protecting the lifespan of household appliances and pipework. Its aesthetic design elevates essential home infrastructure, striving to make cleaner water a standard amenity for a broader population.

The Puretec FilterWall™ F Series delivers comprehensive 3-stage filtration, effectively reducing a wide range of contaminants including chlorine, sediment, hard water minerals, PFAS "forever chemicals", and other potentially harmful substances for noticeably cleaner, healthier water from every tap. By reducing harsh chlorine and scale-forming minerals, the system helps prevent the stripping of natural oils from skin and hair, leading to improved hydration, reduced dryness and irritation, and a softer, smoother feel. This can be particularly beneficial for sensitive skin conditions like eczema and psoriasis. Furthermore, reducing chlorine exposure can minimise scalp irritation and contribute to longer lasting hair colour. This innovative system also actively protects home pipework and appliances from damaging sediment build-up and scale deposits, extending their lifespan and efficiency. FilterWall™’s robust, lockable, and fully enclosed aluminium housing offers exceptional environmental protection and security, with 10 stylish Colorbond colour options for seamless exterior integration, presenting water filtration as a valuable exterior design asset. Backed by a 10 year warranty, its user-centric design ensures easy plumber installation and simplified filter cartridge replacement for homeowner convenience. By reducing reliance on single-use plastic bottles, FilterWall™ promotes a more sustainable lifestyle, offering both immediate and long-term peace of mind.