PS30 Personal Shopper Series

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  • 2024

  • Product
    Commercial and Industrial

Designed In:

United States of America

Zebra Technologies PS30 Personal Shopper Series gives retailers’ customers an exceptional self-scan-and-go frictionless in-store shopping experience, seamlessly merging online and in-store interactions to provide the ultimate personalized shopping journey through a single device.


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  • CHALLENGE
  • SOLUTION
  • IMPACT
  • MORE
  • Recent research highlights that shoppers prioritize swift and convenient grocery shopping experiences. However, obstacles like prolonged checkout wait times and difficulty locating in-store items often result in dissatisfaction and premature store exits. Traditionally, expanding staffed checkout or self-checkout incurs substantial costs for infrastructure updates, increased floor space, and labor expenses. Alternatively, mobile app solutions have struggled with adoption rates below 1%. Retailers now seek a cost-effective and proven solution that addresses these challenges while offering insights into shoppers’ interests for personalized experiences.

  • The PS30 is a handheld in-store companion to elevate in-store experiences with its scan-and-go functionality. It features an industry-leading scan engine, advanced location sensors, tap-and-pay capability, and ergonomically refined design. Shoppers scan and bag while shopping, access product or account information, navigate to in-store items, and bypass checkout queues with a simple tap-to-pay on the same device. These designed features offer shoppers a personalized, time-saving, and hassle-free shopping journey. For retailers, the PS30 provides valuable insights into customer interests and in-store traffic patterns and real-time personalized experiences such as coupons and live assistance at low cost compared to traditional solutions.

  • 1. PS30 is designed to be compatible with all previous generations’ accessories. This decision reflects our commitment to sustainability, aiming to minimize unnecessary disposal of accessories. 2. While meeting our industry-leading durability standards, a portion of the PS30’s housing material is constructed using PCR (post-consumer recycled) materials. It ensures that our products have a minimal environmental impact. 3. In light of the heightened awareness of health, cleanliness, and disinfection, as a handheld device that may be used multiple times a day, the PS30 features advanced chemical-resistant plastics and a smooth dual-shot housing, facilitating quick and easy disinfection before each use.

  • The PS 30 is a handheld device that revolutionizes the shopping experience without the need for costly infrastructure updates or additional floor space. PS30 provides customers with a self-paced scan-and-go shopping experience – scan and click to pay. This streamlined shopping process prevents customers from leaving the store prematurely and ensures that deals are not lost due to long wait times at checkout or time wasted searching for items in-store. By providing PS30 to customers, retailers can close more deals without incurring significant costs. Compared to expanding staffed checkout lanes, offering PS30 to customers reduces reliance on additional staff, allowing a few floating associates to provide assistance only when needed. PS30 features a new design while maintaining compatibility with existing accessories and ecosystems, including charging locking cradles, cart cup holders, and third-party accessories. This ensures cost savings for retailers and avoids rendering previous equipment obsolete. Furthermore, the PS30 is designed to withstand frequent drops, making it more durable than many personal mobile phones. Additionally, equipped with an industry-leading scan engine, the PS30 can also function as a retail inventory management device for retail workers, further enhancing its utility and value for retailers.