Pepsi Perfect

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  • 2016

  • Communication
    Packaging

Designed By:

Commissioned By:

PepsiCo

Designed In:

USA

The future is now! This fantastical cola, first featured in a hit time-travel film from 1989, inspired the commemorative Pepsi Perfect bottle. To celebrate October 21, 2015, the movie’s famous date of time travel to the future, PepsiCo brought a fictional cult icon to life.


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  • CHALLENGE
  • SOLUTION

  • The goal of the design was to stay as close to the original film prop as possible while elevating the overall aesthetic to be exciting and relevant for consumers in 2015. The design of the packaging taps into the strong emotional attachment of the movie's fan base, as it features the exact times and dates of the plot's time travel, something a fan would immediately recognize.

  • Consumers have been coveting and copying the Pepsi Perfect movie prop ever since the film's release. We knew that producing a limited edition of the real thing would create tremendous buzz and delight our consumers. Pepsi Perfect offers movie-lovers a chance to relive a nostalgic moment and die-hard fans the feeling of owning a piece of their favorite movie. As a company that's passionate about consuming and creating pop culture, we're honored to be part of such a relevant cultural moment.