Pepsi Global Redesign

Pepsi has always pushed culture forward, and in taking on its global redesign, we set out to pay homage to its rich heritage while paving the way toward the future. But before taking on the first evolution of the Pepsi visual identity in 14 years, we had to first dive into the brand’s legendary history. From there, we charted our course toward a fresh look and feel that could make its mark the way an iconic brand like Pepsi can.

In 2023, we unveiled the result. Timely and timeless, the new Pepsi logo and visual identity system are more than a refresh. We introduced an electric blue and the black of Pepsi Zero Sugar to our cola’s classic colors alongside a modern, custom typeface that reflects the brand’s confidence. Uniting the Pepsi Globe and wordmark across languages and cultures, the revitalized and distinct design introduces movement and animation into the visual system with a new signature blue and black “pulse.” The wordmark and globe combine to take on every touchpoint, from packaging to equipment to fashion.

Grounded in our ambition to create more moments of unapologetic enjoyment, the fresh look and feel of Pepsi is bigger and bolder in every way. Our global Pepsi redesign made a splash, attracting the attention of TODAY, Fast Company, AdWeek, and many more. 28B impressions 99% positive sentiment toward the new Pepsi visual identity and logo