Novalent Shield+

Describing the core value add - 24 hour protection based on a patented monomolecular layer - was complex, especially given all other hand sanitizers don't provide any residual protection after application. Given the new 'category' that this product effectively started, we needed to find a way to convey this quickly and effectively.

We did this through the concept of the "+" which is pervasive throughout the design. This highlights that this is a different type of hand sanitizer with ongoing protection - something no one else offers. We went for a fresh, professional, forward looking feel to highlight the innovative, tech-forward nature of the technology.

We have sold out within the first two weeks of launch with many customers commenting on the forward looking feel of the design. Further the use of foam - rather than gel - as the active product also contributed to pushing new and innovative thinking in our design.

The label is made on 100% recycled paper and the bottle itself is made with significant environmental considerations in mind.