Nissan Ariya MY25

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  • 2025

  • Product
    Automotive and Transport

Commissioned By:

Nissan Motor Corporation

Designed In:

Japan

The Nissan Ariya is an innovative, fully electric crossover SUV that blends modern sophistication with Nissan’s Timeless Japanese Design. Its spatially optimised chassis maximises passenger space, the lounge-like interior offers exceptional comfort, and the advanced powertrain ensures composed performance with zero tailpipe emissions—redefining the balance of form and function.


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  • CHALLENGE
  • SOLUTION
  • IMPACT
  • MORE
  • Nissan’s designers were tasked with creating a new production model based on an advanced electric vehicle platform. The new model needed to represent Nissan's new electrified brand identity. It needed to provide answers to the aspirations and practical needs of today’s customers, by combining Nissan’s strengths in EVs and crossovers. Designers were encouraged to take new approaches to existing components, provided by the removal of fundamental ICE limitations, and to create a lounge-like interior with class-leading space that provides a high-tech but welcoming and comfortable environment for driver and passengers alike.

  • The Ariya's striking looks represent Nissan's new design language of simple yet modern styling, based on the concept of Timeless Japanese Futurism. The front of the vehicle appears seamless, elegant and fresh, highlighted by a reimagined grille for the EV era incorporating a 3D, traditional Japanese kumiko pattern under the smooth surface. Viewed from the side, the Ariya seems to be slicing the air thanks to a low, sleek roofline that communicates its dynamic, sporty nature. Designers took advantage of the EV platform’s flat floor to create the most spacious cabin in its class.

  • Representing the three pillars of Nissan Intelligent Mobility (Intelligent Power, Intelligent Drive and Intelligent Integration), the Ariya combines advanced electric-vehicle technology with a new level of seamless human-machine interface connectivity, offering a new driving experience. The all-electric drivetrain combines excellent power delivery, charging capabilities and range. Customers can choose from multiple configurations to meet their individual needs. These include two-wheel-drive and e-4ORCE all-wheel-drive versions, as well as two different battery sizes (63 kWh and 87 kWh). With Ariya, Nissan has delivered an electric crossover SUV that lets customers travel further while enjoying greater driving excitement, confidence, comfort, and connectivity.

  • ·The Ariya is the most technologically advanced Nissan to date. ·It has won both the iF Design Award and Red Dot Design Award in the product design category. ·An all-new human-machine interface lets customers use natural speech to adjust car settings. ·The e-4ORCE all-wheel control system balances sports car-level power with predictable handling. ·Drivers and passengers benefit from autonomous driving technology, including ProPILOT advanced driver assistance system. ·Nissan's Safety Shield system includes Intelligent Around View Monitor, Intelligent Forward Collision Warning, Intelligent Emergency Braking and Rear Automatic Emergency Braking. ·The battery pack's flat design and integrated cross-member allow the Ariya to have a flat floor and impressive structural rigidity. ·The flat floor and slim profile Zero Gravity front seats result in abundant legroom and easy interaction between front- and rear-seat passengers. ·The adjustable centre console can be moved to suit the driver's personal preference, and the settings can be saved. ·The minimalist dashboard is devoid of buttons and switches found in conventional vehicles.