Lyka Pet Food

The pet food industry has remained largely unchanged for a long time. With 1 in 3 dogs impacted by cancer, 40% overweight or obese and 60% with dental issues, not to mention the common health concerns of itchiness and digestive concerns, the health of our dogs has never been more widely discussed or cared for. Research has shown that diet and nutrition can halt and prevent serious conditions like these, where 80% of pet parents are still feeding a processed diet. It is Lyka’s mission to drastically change this environment, and ensure our pets are obtaining optimal health and wellness.

The design solution starts from creating a super nutritious meal plan, by developing a diverse range of recipes that boast a biologically appropriate, moderate-high protein content that ranges from 46% to 67% protein with a dry matter composition. This ensures dogs are eating meals that are complete and balanced for their species. Lyka’s data-led approach ensures that meal times can be varied and tailored to the specific needs of each dog. Finally, educational prints and informative media ensure that pet owners are provided with the relevant information to make informed decisions on their pets’ health.

To date, Lyka has served over 22 million bowls, effecting the livelihoods of over tens of thousands of dogs. With 96% of customers seeing their dog’s health improve after switching to Lyka, complimented by thousands of 5-Star reviews, it shows that what we are doing is having a tangible impact on the lives of dogs all around Australia. This extends to their environmental impact, where the distribution of over 30,000kg of petroleum derived plastic has been prevented. Lyka has also planted over 20,000 trees, and removed the equivalent of over 1 million plastic bottles from its operations.