Introducing Lucci: Our Luxe Explorer

good-design-award_winner_rgb_blk_logo
  • 2024

  • Product
    Sport and Lifestyle

Designed By:

Commissioned By:

Edwards & Co

Designed In:

New Zealand

Presenting Lucci, the latest addition to the Edwards & Co family: the ultimate travel stroller inspired by the experiences of our founder Mark, and his daughter Luciana. Lucci isn’t just any travel stroller; it’s the one that kids actually enjoy riding in, making every journey a breeze for the whole family.


view website

  • CHALLENGE
  • SOLUTION
  • IMPACT
  • MORE
  • Mark’s extensive travels with his children underscored the need for a stroller that combines ease of use for parents with optimal comfort and ergonomics for little ones. The challenge was to develop a stroller for people on the go that was compact and lightweight enough for travel, easy to fold, use and store; yet didn’t compromise on comfort or the core features and design DNA of Edward’s & Co stroller’s.

  • Lucci revolutionises the travel pram experience, addressing key pain points for parents while prioritising comfort for little ones. Firstly, Lucci’s one-handed auto-fold mechanism sets it apart from competitors. With a simple motion, Lucci folds effortlessly and stands upright, making it incredibly portable and saving parents from straining their backs. Secondly, Lucci’s ergonomic design ensures optimal comfort for children of all ages. The active comfort seat is expertly crafted to support growing bodies, whether laying down or sitting upright. And, Lucci boasts one of the largest storage baskets in its class, with an impressive 8kg capacity, ideal for exploring all day.

  • Edwards & Co believes Lucci is a game-changer in the competitive landscape of travel prams. Its innovative features, such as the ergonomic seat design, one-handed auto-fold mechanism, and spacious storage basket, set a new standard for convenience and functionality in the industry. Edwards & Co have a vision to make parenting a smoother ride and the Lucci Stroller is a welcome addition to the already popular range of strollers. Lucci makes traveling with young children more manageable and enjoyable for families. Its user-friendly design and thoughtful features empower parents to explore the world with their little ones in tow.

  • Lucci has been designed to accompany your child from newborn up to 22kg with ease. The stroller can be used from newborn with the seat laid flat or it has the ability to connect a compatible capsule . At just 7.4 kg (without the Bumper Bar) or 7.8 kg (with the bumper), Lucci is lightweight yet sturdy and travel-friendly, fitting into airplane overhead lockers and complying with IATA guidelines when packed in travel mode. Equipped with PU rubber wheels, punctures are a thing of the past, ensuring a smooth ride every time. Crafted with sustainability in mind, Lucci’s soft goods are made from GRS certified recycled polyester fabric. The seat boasts three recline positions: lay flat, mid position, or sit upright, catering to your child’s comfort at every stage. For added protection, the canopy is UPF50+, extendable and features a peek-a-boo window, facilitating airflow and allowing you to keep an eye on your little one. The full rear ventilation window is perfect for warm days, with the flap conveniently stowing away in its own concealed pocket. Lucci is designed with convenience in mind with Rain & Sun Covers, and compatible accessories such as the Snack Tray and cup Holder, available to ensure a smooth ride for every situation.