Hello Goodness Vending

The Hello Goodness brand communicates a visual design language that is clean, colorful and category breaking. With this version of Hello Goodness, two side-by-side vending units coexist: one dispenses our better-for-you beverages and the other our better-for-you snack portfolio. The design of the machine simplifies the vending experience by providing a clean surface with a framing element that visually ties the glass areas between the two units. When these offerings are consistently framed, we provide consumers a consistent and cohesive brand message.

Consumers want a greater variety of choices when it comes to what they eat and drink on the go, but traditionally, better options have not always been readily available. With the changing consumer demand trending towards healthier products, the vending channel is rife with opportunity to meet this need. Hello Goodness offers a fresh interpretation of the traditional vending experience by helping to provide the variety of options that consumers want from the brands they trust.

Combining a digital interface with the category branding creates a consumer experience that is more memorable and fun, which sets PepsiCo's good-for-you and better-for-you product portfolios apart. The clean design of this Hello Goodness unit simplifies the traditional vending experience, reducing consumer confusion and distrust that the machine won't dispense their selected product and that the product is not fresh. The white background with bold, colored graphics communicates good-for-you and better-for-you choices offered by the Hello Goodness platform. Users will recognize it easily in the midst of an environment full of multiple dark, black vending units. Because of its progressive design, customers are co