GrassAds

Traditional ground-based advertising at sports events faces significant challenges, primarily due to its labour-intensive processes and high costs. Traditional methods are often restricted by the complexity and size of logos, leading to limitations in scalability and visibility. Additionally, maintaining precision in the execution of ground-based designs can be difficult, impacting the overall effectiveness and quality of advertisements. Furthermore, the use of physical signage in traditional advertising methods contributes significantly to environmental waste, exacerbating the ecological footprint of sporting events. These issues highlight the pressing need for innovative solutions in the advertising industry to address cost, efficiency, and environmental impact.

Addressing the challenges of traditional ground-based advertising at sports events, GrassAds leverages robotic technology to advance the advertising industry. This innovative system automates the application of intricate, visually striking designs directly onto natural grass fields. By doing so, it significantly cuts labour costs linked to manual signage setup, dismantling and painting, while also reducing environmental waste from traditional advertising materials. The precision of robotic technology ensures high-quality, effective advertisements, overcoming constraints related to logo size and complexity. GrassAds enhances advertisement scalability and visibility, setting a new industry standard and transforming brand engagement at sports events.

The GrassAds robotic system has significantly transformed the sports advertising sector. Commercially, it boosts advertising revenues and enhances sponsor satisfaction through its precise, cost-effective solutions that ensure high visibility and accuracy. Environmentally, the system contributes positively by reducing the reliance on physical advertising boards, thereby decreasing material waste, and promoting more sustainable practices. Societally, GrassAds enhances the visual experience at sports events, enriching the viewer experience and showcasing the potential for innovative advertising technology. This approach not only demonstrates robust commercial success but also encourages environmentally responsible advertising practices, effectively balancing economic benefits with a commitment to sustainability.

Key features include integrated design and conversion software that is cloud-based, ensuring simplicity in operation and robust security for data management. The system comes with comprehensive training and an easy-to-use tablet interface for controlling the robot, simplifying the entire process from setup to operation. The robot’s ability to perform on-site adjustments for size and perspective ensures that each advertisement perfectly fits the specific dimensions and contours of the venue. This feature, combined with a smart-spray system that guarantees precision with a detail spray margin of less than 1/4” (6mm), allows for application on both hard and grass surfaces with impeccable accuracy. Mobility and ease of transport are also central to the GrassAds robot’s design. The system is compact and easily transportable. Setup is swift, with the robot ready to start outlining in just a few minutes. Operators position the logo using the tablet, and the software automatically converts it into an outline for the robot to draw, all it needs is a simple paint application between the lines.