Envirosafe Alfresco Flytrap

The Tradeware Group has successfully sold fly traps with their proprietary bait formula for over ten years, capturing tens of thousands of flies each season. Despite their effectiveness, the traps suffer from two major drawbacks: a strong odour and the unsightly appearance of dead flies in decaying liquid. To address this, ARID was commissioned to design a next-generation fly trap that maintains high performance while significantly reducing odour and improving aesthetics. The new design is intended for use around the home, patios, gardens, and alfresco dining areas—delivering effective fly control in a form that is discreet and visually appealing.

Following initial market research and concept presentations, ARID adopted an iterative approach to the design, developing multiple prototypes and samples to test the product’s effectiveness. The key breakthrough was the creation of a bait bottle that separates the liquid bait from the trapped flies, significantly reducing odour and simplifying emptying and disposal. A major challenge arose when several 3D-printed prototypes failed due to material porosity. This issue was resolved when ARID reverted to traditional fabricated prototypes, which successfully demonstrated the product’s functionality. With proof of concept established, the project then progressed to the tooling stage.

The Alfresco design has significantly enhanced the market appeal of the Envirosafe fly trap, with over 30,000 units of this premium product sold in its first season. Following this success, distribution is set to expand into New Zealand, with additional international markets planned in future seasons. Consumer feedback has been overwhelmingly positive, with many praising the improved styling and reduced odour. The Tradeware sales team is optimistic about the upcoming sales season, and the product has already generated strong engagement through positive social media posts highlighting its aesthetic and functional benefits.

The Envirosafe Alfresco Flytrap is an eco-friendly, high-performance solution for managing flies in outdoor living spaces. Made from 100% recyclable polypropylene, it offers both durability and sustainability. Designed for versatility, it can be placed on any flat surface or easily hung using the integrated pop-up hanging loop—ideal for gardens, patios, verandas, and alfresco dining areas. A key innovation of the Alfresco Flytrap is the uniquely shaped bait bottle. This allows dead flies to be emptied without discarding the liquid bait, extending the bait’s life and increasing the number of flies caught with each refill. This reduces both maintenance time and ongoing bait costs. The frosted capture chamber discreetly conceals the trapped flies from view, while still allowing users to easily see when the trap needs emptying. The separated bait chamber further enhances the design by isolating dead flies from the liquid bait, significantly reducing unpleasant odours—one of the common drawbacks of traditional fly traps. Combining smart functionality, low maintenance, and an attractive aesthetic, the Alfresco Flytrap is an ideal solution for homeowners and businesses seeking effective fly control. It is particularly well suited to outdoor entertaining areas where visual appeal and reduced odour are essential.