DWISS M3S

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  • 2024

  • Product
    Housewares and Objects

Designed By:

Commissioned By:

DWISS

Designed In:

Switzerland

DWISS M3S is a Swiss-made watch that features its signature hours display, initially introduced to the public in 2016 and crowdfunded in the same year, generating millions in sales. This time display has been reimagined in this latest model with a new design.


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  • CHALLENGE
  • SOLUTION
  • IMPACT
  • One aspect of watch collecting that many enthusiasts enjoy is experiencing watches with unique complications, methods of displaying the time, or even construction methods. Making something like this is quite expensive in watchmaking and requires a lot of expertise. The challenge was to create a different way of telling time, but keeping the price affordable and also connect watch aficionados.

  • DWISS’s signature hours represent a mysterious time display that utilizes a rotating disc beneath a multi-layered dial. Hours are elegantly presented within windows positioned between the indexes, with minutes and seconds displayed at the center. This time display has been reimagined in this latest model with a new design. The watch case is crafted from 316L stainless steel with an easy interchangeable strap mechanism, allowing for effortless swapping between different colors of FKM rubber straps or a metal bracelet.

  • The dial, inspired by a Casino Roulette wheel, finds its match in the watch manual. Instead of a conventional booklet with watch instructions, DWISS takes it a step further. The manual itself is a deck of playing cards, consisting of 54 cards that explain the warranty in nine different languages. All of this is neatly housed inside a compact leather travel box.