Comfort Zone – Helping Young Australians Talk About Boundaries

Comfort Zone is part of a primary prevention behaviour change campaign, The Line, targeting young people aged 14-20 years. It was developed to encourage learning and discussion around boundaries. The Line is funded by the Australian Government Department of Social Services. In response to research indicating that young people struggle to distinguish between boundaries and controlling behaviour, Our Watch and DDB developed a physical game and Today turned the physical game into a beautifully interactive landing page where all social traffic from the campaign was directed.

We created an experience that helps build young people’s confidence in talking about boundaries. It honours the design of the physical game while also showcasing delightful moments of interaction design that keep it fun for young people.We created rough, sketched concepts to illustrate how the campaign could come to life online, and explored other ideas like polls/quizzes, rich content, and TikTok video embeds. It was a highly collaborative process, co-defining the right set of features and functionality to meet the project goals. The preferred concept was developed with a mobile-first approach, ensuring designs scaled elegantly across different devices.

Launched in June 2025, Comfort Zone has reached millions of young people across Australia, registering 134.5 million impressions across digital platforms and amassing 59 million video views. New data shows it has been effective at improving their understanding of healthy boundaries and behaviours.“Too often, harmful behaviours are dismissed as ‘just jokes’ or ‘not a big deal’. But these attitudes create the conditions where violence can occur,” Our Watch CEO Patty Kinnersly said. “By stepping outside our comfort zones, we can shift these norms, whether that’s speaking up in a conversation, supporting respectful relationships, or questioning behaviours that reinforce inequality.”