Clara AI Companion

There is currently a critical problem for users around the lack of supportive resources, disparate and generic information, and struggles with not knowing where to start and where to look once diagnosed - often described as the “crisis point”. There are over 100 types of arthritis, and existing content and web experiences are not set-up to give highly tailored information which leads to frustration, misinformation and the feeling that their condition is unseen.

The Clara Website is designed to be an acquisition tool, drawing people in through various arthritis-related information and resources. The website’s primary goal is to introduce people to the Clara ecosystem, providing a taste of the personalised experience that awaits them in the Clara App. The Clara App offers a tailor-made experience for Arthritis management by combining onboarding personalisation that enables an AI driven interactive Q&A, events and journey builder to adapt to your unique needs and preferences, ensuring every aspect of your experience feels closely aligned with who you are.

Our vision is to help people with arthritis to be healthier and manage their condition more effectively and conveniently – at scale. There are a number of strategies that can help Australians living with inflammatory arthritis deal with chronic pain, some involve a clinical and medication approach but of significant impact are the lifestyle factors which are largely self-managed.

Core to the app experience is the arthritis Journey Builder. This feature provides a structured pathway for arthritis management, featuring tools to set personal goals, establish healthy habits, and support your clinical journey. Its tracking and nudging system ensures you stay on course with your treatment and measures your health objectives, making every day a step towards better health outcomes.