Britax Safe-n-Sound b-grow car seat

good-design-award_winner_rgb_blk_logo
  • 2021

  • Product
    Sport and Lifestyle

Designed By:

Commissioned By:

Britax Childcare Pty Ltd

Designed In:

Australia

The new B-Grow child seat uses the Britax patented ‘ClickTight’ technology to the largest “harnessed” child seat in the range. Combined with the Advanced Side Impact Collision technology and a newly patented harness adjustment mechanism, this Australian developed child seat is designed to grow effortlessly and keep children safer for longer.


view website
view facebook

  • CHALLENGE
  • SOLUTION
  • IMPACT
  • MORE
  • Over 75% of car seats are unintentionally installed incorrectly. Even the safest design, improperly installed, can leave children vulnerable to injury or death during a crash. b-grow the latest addition to our ClickTight family, offers the best side impact safety, fast, safe and secure installation to the largest growth seat in our range. Accommodating young infants through to 8 years is challenging when it comes to achieving the best harness fit. A patented crotch harness adjustment mechanism - "grow with you' crotch buckle is a smart patented innovation, designed to effortlessly adjust in height for growing children until 8 years.

  • Britax engineers were asked to design an "all new" child seat suitable for 6 months to 8 years. How? they investigated how to more effectively adjust the crotch harness depth to allow for small hips, but then simply adjust to grow and adapt to 8 years. To complicate matters Britax wanted to utilize its patented ClickTight system to enhance "ease of installation" but both of these features demanded the same design space on the child seat. To solve the issue, our engineers re-imagined our ClickTight tensioning system and incorporated the crotch adjustment mechanism, as a "two in one".

  • b-grow represents the second "next generation" release of ClickTight products from Britax, taking its child seat range into a new era of reduced misuse safety and advanced technology fit for today's consumer needs. Scientific studies have continuously proven that reducing the potential for errors during installation has the positive impact of minimizing potential harm to children during vehicle accidents. b-grow is an Australian first utilizing a seat tensioning system, crotch adjustment and side impact collision technology "in one".

  • CLICKTIGHT Installation System - Fast, easy and secure installation system with just a few simple steps. ADVANCED SICT: Located on the outboard position of the headrest and torso, closer to the point of impact minimizing crash forces more effectively in a side collision GROW WITH YOU CROTCH BUCKLE: A patented unique 4 position adjustable crotch buckle that grows with your child. A no fuss, press, slide and lock system. PROTECTIVE SHELL: An enclosed shell design to provide maximum protection HASSLE FREE HARNESS: Ease of everyday use is so important, easy adjustable headrests grows with child. 6 point Hassle Free Harness™ keeps your child securely restrained for longer. No Need for rethreading INTEGRATED COLOURED BELT PATHS: Highlighted Visual seat belt paths make it easier to guide seat belt correctly COMFORT without COMPROMISE: Generous internal seating area and comfortable trim padding. All our covers are made with THERMO5 High Performance Bamboo charcoal fabric. Combined with NANOTEX SPILL Protection, offer stain resistant and moisture repellant properties makes the seat easy to clean on the go. CUP HOLDERS: 2 integrated cup holders for convenience without impacting space, can be opened or closed on each individual side.