Blackmagic URSA Cine Viewfinder

Optical viewfinder systems typically deliver the most accurate image, due to the ‘infinite’ resolution of directly projected light. Such systems require a complex array of lenses and mirrors, constrained by ultra-fine tolerances. This makes them bulky, difficult to assemble, sensitive to incidental impact, and highly expensive, some costing over $8000. Additional challenges can be found in the variety of ways filmmakers shoot. Depending on the scene, location or composition such approaches may include: •Low perspective, handheld ’run-and-gun‘ action shots. •Carefully framed low-light, tripod mounted angles. •Shoulder mounted shooting, common to news gathering. •Gimbal or drone mounting for expansive panoramas.

The pixels in URSA Cine Viewfinder’s 1920 x 1080 colour OLED display are virtually invisible to the naked eye, resulting in images indistinguishable from optical systems. Self-contained, the viewfinder is easy to assemble, compact and inexpensive. For $1695, independent filmmakers and local broadcasters can now leverage Hollywood standards of professional focus and framing. Inspired by exhaustive field research and anthropomorphic study, it pairs with a dynamic, lightweight, quick-release mounting system built from aircraft grade CNC Machined aluminium. Running on adjustable carbon fibre mounting rods, this caters to almost every conceivable shooting position for on-going comfort and maximum creative freedom.

Camera operators work in variable and unforgiving conditions for long periods of time. On-going physical demands on the body are high, particularly when considering shoulder-mounted applications. More often than not, operators are required to utilize bulky and awkward equipment, leading to long-term stresses and strains. Driven by on-set observation, the URSA EVF is a more empathetic solution. Lightweight and highly adjustable, its considered ergonomics encourage comfortable, natural shooting positions, reducing fatigue and long-term injury. Developed in parallel with both URSA Cine 12K and PYXIS 6K, it works seamlessly with both camera platforms for the utmost flexibility.

•Designed to fit seamlessly with the tactical, high performance DNA of URSA Cine and PYXIS digital film cameras. •1920x1080 colour OLED display is so sharp it is virtually impossible to see individual pixels. •Proximity sensor activates display only when a user approaches, conserving power for when it is required. •6 soft-touch, backlit function buttons – Record, Exposure, Zoom, plus 3 user-assignable function buttons for quick access to recording, monitoring and diagnostic tools. •Simple USB-C connection and a single cable for power, video and data. Can be locked for added security and easily replaced with an off-the-shelf item if lost.