Beijing Hotpot

  • 2016

  • Communication
    Branding and Identity

Designed By:

Commissioned By:

Beijing Hotpot (Shanghai)

Designed In:

China

Beijing Hotpot is an acclaimed Beijing style hotpot brand. Considering its uniqueness, we designed a distinctive font stressing the very temperament of Beijing. Moreover, we combined relevant patterns, along with strong visual perceptions, in the shape of a hotpot. Overall, we showcased daily life with simple Chinese brush drawings.


  • CHALLENGE

  • We examined what constitutes traditional Beijing culture. Inspired by this, we illustrated humorous, optimistic and life-loving characteristics of its people and objects, reflecting life in general here. We designed a unique font which is loose in appearance, clear in graphic presentation and has a sense of humor, embodying the traditional cultural temperament of Beijing. By combining the font and all relevant patterns with the shape of a hotpot, we developed a logo which presents a strong visual perception. Then, we enhanced it with Chinese brush drawings to showcase the daily life, and the very embodiment of Beijing's unique culture.