AGL provides energy and telco services to over 4.2 million Australian customers. With energy usage expected to double by 2050, the way people consume and manage energy is rapidly evolving as customers look to electrify their homes. Rising energy prices are also creating financial pressure with 48% of Australians experiencing some form of financial hardship. As a result, affordability is a top concern for our customers, making it critical that we deliver tools, support, and experiences that help them stay in control and make informed, cost-effective decisions.
We designed an app that is simple and intuitive, helping customers better understand and shift their energy usage behaviours. At the same time, we are supporting their electrification journey by providing the insights and guidance needed to make more sustainable energy choices. We also delivered beautifully designed user experiences for high-frequency interactions such as billing and payments, helping to build trust and drive digital adoption.
We’ve successfully increased app engagement by revitalising key features and introducing new electrification tools. As a result, the app now sees 650,000 monthly users and maintains a strong 4.7-star rating in the App Store.
Key features include: 670,000 usage and usage insights views per month. 100,000 new customer sign ups to Peak Energy Rewards over the last 12 months. Electrify Now engagement with 60,000 unique visits over the last 12 months. 350,000 App payment completions per month. (75% all AGL digital payments).
