Nero Tapware

Nero Tapware's catalogue runs to 7,000+ product variants across finishes from matte black through brushed gold to aged brass, backed by 10-15 year warranties. The previous site couldn't carry that range. A renovator couldn't filter by finish with confidence. An architect couldn't get the spec depth a project required. And the catalogue was being double-handled, once in NetSuite and once on the website, with the two slowly drifting apart. The brief was to build a single site that worked for homeowners, designers and trade specifiers all at the same time.

The decision that shaped everything else was refusing to split the audiences. Most premium tapware brands at this scale run two sites, a consumer one and a trade portal. We argued for one, held together by deep NetSuite integration that pushes inventory, RRP and product data live to every variant page. Each variant carries the in-depth specifications architects and designers actually need: dimensions, materials, flow rates, certifications, finish behaviour, warranty terms, downloadable spec sheets. Specifying tapware is a research task, not a checkout flow. The site supports the research properly, and provides detail for nearby stockists.

Nero Tapware's website now matches the calibre of the products. A renovator who would have specified through a showroom can do it confidently from home. An architect drafting a spec can pull what they need from a variant page rather than chasing a PDF library. Internally, a catalogue that lived in two places now lives in one, and the operational drag of reconciling them is gone. There's a longer gap closing too: a premium Australian tapware designer is now competing online with the international names in its category, on the same terms.

The technical foundation is the NetSuite integration. Stock signals, finish availability, RRP and product data flow live from the ERP into the customer site, so what a user sees on a variant page matches what's actually in the warehouse, in the finish they want. Nero Tapware doesn't sell direct, so RRP sits next to a stockist locator that surfaces showrooms and retailers within the user's postcode radius.Variant pages carry the depth architects and designers specify against. Dimensions, materials, flow rates, WELS ratings, finish behaviour, warranty terms, and downloadable spec sheets all sit on the page rather than buried in a PDF library.Search was built for specifier intent. A user can search by product, by collection, by finish, or across catalogues, articles and brochures.Wishlists are cached locally and need no sign-up. A renovator can save finishes across multiple sessions, leave the site, come back a week later, and find their work intact. The friction of an account wall would have killed the behaviour the wishlist exists to support.