Cadmus

Cadmus, a primarily Australian based assessment platform wanted to expand to universities across the UK and US. Their existing brand felt like a typical SAAS product. They needed a strategy and identity that would resonate with academic leaders from established tertiary institutions globally and their existing toolkit wasn't cutting it. Their product now works across the full spectrum of assessment including setup, running, marking, feedback, integrity and analytics and wanted their brand to reflect this. They needed a visual system designed for inclusivity, accessibility and consistency – elevating the assessment experience for all. A brand that works for educators and students.

University assessment is stressful for educators and students. Cadmus lightens the load for educators and provides a structured assessment platform for students. We positioned the brand around the leading proposition 'Uplifting Assessment' to reflect this. Visually, we positioned the brand closer to the universities who would use the platform – with a palette inspired by renaissance paintings and academic crests. The identity lightheartedly merges themes from traditional education and the modern world – with illustrations of modern day students dressed in traditional academic garb. The logo evolved, from a plump quill, into a more streamlined and contemporary version that animates with flourish.

Cadmus have been able to expand operations from Australia to the UK, US and beyond. As of early 2026, the platform is used in over 50 countries, supporting 610,000 students and 26,000 educators. The Cadmus brand helped to accelerate their success particularly in international markets. Compared to three years ago the Cadmus brand has quadrupled it's client base. The brand system enabled the team to connect with new audiences. The new website is more accessible to all and more attractive to potential clients.