Dynacraft Disney Princess Carriage

This fairy tale ride began in a collaborative class project between Dynacraft Bike and 20 select students from Savannah College of Art and Design. Product history and market research led to the insight that girls have been an underserved and overlooked market when it comes to ride-on vehicles. Over the past thirty years, despite dozens of models designed for boys, the formula for girls has remained the same: make it pink and put a Barbie sticker on it. The elegant features like curtains and tufted seating give the rider the royal treatment while the interactive features such as the wand ignition key and wear and tiara provide an immersive experience.