SafeStyle ‘Fusions’ Protective Eyewear

The design challenge was to disrupt a market dominated by throwaway, price-driven safety eyewear that prioritised compliance over wearability and individual expression. Existing products, built to AS/NZS 1337.1 standards, were generic, non-prescription, and ignored the real motivations of users. Amidst the uniformity of Hi-Vis, many tradespeople and miners sought individuality—often choosing non-compliant fashion glasses over safety. SafeStyle identified the growing need for eyewear that transitions seamlessly from worksite to weekend, proving protective eyewear can meet stringent standards, support individuality, and inspire everyday adoption and culture change.

SafeStyle’s solution fused style with uncompromising safety, meeting Australian standards through innovative design. By integrating side shields into the temple arms, we ensured essential impact protection and peripheral vision. Advanced painting techniques masked clear shields, enabling more colour and finish options. Recognising outdoor demands, we developed a UV400 lens range—tinted, polarised, anti-fog, and scratch-resistant—expanding beyond clear lenses and offering 99.9% UV protection for frames and lenses. Addressing myopia and device use, we made frames compatible with plano and prescription lenses. The outcome: versatile, safety-compliant eyewear that users actually want to wear, driving real cultural and behavioural change.

SafeStyle sparked a cultural shift in Australian trade communities, setting a new market benchmark with our iconic, safety-certified Fusions frames. Our eyewear uses 100% recyclable, virgin-grade polycarbonate for frames and lenses—delivering uncompromised protection and optical clarity. Packaging features 80% recycled board and is fully recyclable, minimising environmental footprint. Commercially, SafeStyle has driven up to 10x sales growth with key retailers. Collaborations leveraging colour have raised over $250,000 for causes like Lifeline and the National Breast Cancer Foundation, embedding social impact in our DNA. SafeStyle proves safety and style can inspire lasting, positive change.

Engineered from 100% recyclable virgin-grade polycarbonate, SafeStyle Fusions frames are shatterproof, shockproof, rust-resistant, and entirely metal-free. Lenses are available in clear, tinted, polarised (UV400), anti-fog, and anti-scratch options—all using recyclable virgin-grade polycarbonate. Advanced oleophobic coating repels water, oils, and fingerprints from every lens. Frames, lenses, and integrated UV400 side shields block 99.9% of the sun’s harmful UV rays—including side-angle sun glare. All SafeStyle Eye Protectors comply with AS/NZS 1337.1:2010 Medium Impact Protection and US ANSI Z87.1+ standards. Fusions is the flagship SafeStyle range: best-selling, iconic rectangular design, available in Black, Blue, Brown Tort, Clear Graphite, Green, Matte Black, Matte Brown Tort, Pink and Limited Edition Indigenous Art Series. Independently certified in Australia, New Zealand, and the U.S.A.