Rik and Ralph The Keys to Awaken Website

The key design challenge was to ensure that this type of artwork is presented in a contemporary manner, breaking away from the associated stereotypes of spiritual artwork. The brand's fundamental purpose needed to be taken from an esoteric view to a more mainstream appeal. The vision was to evoke feelings through visual storytelling, immersing people in the brand experience, whilst remaining authentic to the ethos. A distinguishing aspect is the founders connection to various historical and cultural sacred sites, intertwined with their deeply rooted understanding of energy and spirituality.

Our team was able to create an immersive experience which acts as the entry point to the site, inspired by a significantly sacred trip by the founders to the Mutitjulu watering hole in Ulaṟu, Australia. The scene contains a crystallised gallery structure, floating in water, inviting the viewer into The Keys experience. In this, water is an integral part of the brand across the site, signifying the movement of energy. Also, particular elements that held emotional and energetic connection were integrated into the scene, such as materiality of the dome to be reflective of Selenite, Jet stone and local flora.

The creative execution of this project was successful in differentiating the brand, to reflect its unique purpose of helping those who are on their awakening journey through Resonance Art. The site contributes to an elevated brand positioning making The Keys to Awaken a leader through design and experience. It has led to engagement across commercial partners where they have been able to successfully see alignment for the brand's product, mission and values. Furthermore, it exists to build a community of likeminded individuals, across the spectrum of the awakening journey to connect and create a sense of belonging.

This project allowed us to combine technical skill across industrial, interactive media and graphic design. By intertwining 2D, 3D and motion design we were successfully able to produce a bespoke and innovative UX solution, cutting through the possibilities of the Shopify platform.