Nama M1 – Plant Based Milk Maker

The challenge was to simplify the experience of making plant-based milk at home—eliminating mess, improving taste and texture, and making the process truly effortless. Ethnographic research revealed recurring pain points: gritty results, poor straining, complex cleaning, and inflexible ingredient options. Existing solutions were either too manual or too mechanical, over-relying on blending or on ineffective filters. Our brief was to solve these problems in a single, elegant system. The result needed to be intuitive and adaptable to shifting food trends—capable of handling everything from nuts to oats to seeds, without compromising flavour, yield, or simplicity.

The M1 solves the problem at its core: Separating blending and straining into two mechanical stages, delivering silky, high-yield milk with minimal effort. High speed blending blades and precision-etched filter emulsifies then strains, while a self-cleaning cage scrapes pulp residue for easy clean-up. Compact yet powerful, the design was refined through dozens of prototypes and test rigs, culminating in a unique centrifugal press system. A minimal dot-matrix interface stays hidden until activated, reinforcing the product’s visual quietness. Every detail was designed to elevate the experience—from cleanup to countertop presence—bringing joy, ease, and performance to daily plant-based living.

The M1 empowers healthier, more sustainable habits—making fresh, homemade plant-based milk effortless. It reduces reliance on packaged alternatives, cutting down on single-use plastics, food miles, and unnecessary additives. Its process yields dry, reusable pulp, encouraging zero-waste. Designed for longevity, the product is backed by a 15-year guarantee. Commercially, the M1 has carved out an entirely new category—positioning Nama at the forefront of wellness-driven, sustainable food innovation. For users, it transforms a chore into a ritual. For the planet, it represents a quiet but radical shift toward smarter, lower-impact food systems—one countertop at a time.

The M1 is built around a seamless, intuitive user experience—every detail designed to feel purposeful. The custom jug-lid doubles as a one-cup measuring tool, guiding users from the first step. Ingredients are poured into a wide, funnel-shaped filter basket that prevents spills, while water is added using the same jug. The lid locks with a confident, tactile click. Once closed, the dead-front display fades to life with soft animation. Users can fine-tune settings or simply press start. After blending, the M1 prompts the user to open the spout—automatically triggering the spin cycle. This elegant transition, once a major challenge, was solved through a single gesture. The spin ramps up gradually, extracting nearly all liquid without jarring the user. Post-use, the filter basket lifts out onto a custom silicone mat. As the internal cage is removed, it scrapes dry pulp from the filter wall—a usability breakthrough that eliminates one of the category’s most frustrating chores. The mat folds neatly for storage, keeping pulp ready for reuse in cooking or compost. All components rinse clean with ease or can be deep-cleaned using the included tool—meticulously shaped to reach every corner. It’s a system designed to reward daily use.