Mazda MX-5

good-design-award_best-in-class_rgb_blk_logo
  • 2016

  • Product
    Automotive and Transport

Designed By:

Commissioned By:

Mazda

Designed In:

Japan

The All-New Mazda MX-5 is the sixth model in Mazda’s new-generation line-up of vehicles that features SKYACTIV Technology*¹ and ‘KODO – Soul of Motion’ design.

This lightweight open-top two-seater front-engine rear-wheel drive sports car is designed for pure Jinba-ittai driving fun.


view website
view facebook
view twitter

  • CHALLENGE
  • SOLUTION
  • IMPACT
  • MORE
  • The Mazda MX-5 is an iconic model representing Mazda's vehicle-engineering philosophy - the pursuit of driving pleasure. The Mazda MX-5 has been designed for pure Jinba-ittai driving fun, horse and rider as one. The design concept of the All-New MX-5 was based on three criteria: 1. A design that will set any heart pounding with excitement 2. A driving experience that will captivate any driver 3. A pleasantly refreshing roadster experience that anyone can enjoy The product concept, “Joy of the moment, joy of life,” reflects Mazda's hopes that the All-New MX-5 will become a presence in the lives of customers that continues to transcend its existence as a mere car.

  • The All-New MX-5 adopts both SKYACTIV Technology and Mazda's 'KODO - Soul of Motion' design language. The MX-5 is an iconic model representing Mazda's vehicle-engineering philosophy. Revealing another layer to Mazda's KODO design language, the MX-5's exquisite proportions make the driver and passenger stand out, and both the interior and exterior evoke the exhilaration of open-top driving. It is the most compact of any generation MX-5 so far and is more than 100 kilograms lighter than the model it replaces, promising a dramatic leap in Jinba-ittai driving fun.

  • The All--new MX-5 is available from a sharp $31,990 plus on roads, and is available with a choice of 1.5 or 2.0 litre engine.

  • The All-New MX-5 boasts a 5 star Euro NCAP rating, with increasingly highly safety standards than when the first generation MX-5 was introduced 25 years ago.

    While environmental and safety standards are much more stringent than they were when the first generation MX-5 was introduced 25 years ago, the fourth generation MX-5 stays true to the model's original aim of offering the pure driving fun that only a lightweight sports car can. It is the most compact of any generation MX-5 so far and is more than 100 kilograms lighter than the model it replaces, promising a dramatic leap in Jinba-ittai driving fun.