Insight Body and Mind

Melbourne-based Insight Psychology had a vision to evolve its practice into a more integrative experience, combining psychology and mindful movement to inspire and empower positive change. We designed the branding and interiors for the newly named Insight Body and Mind to reflect this evolution and holistic approach to health and wellbeing. The client required an overarching brand identity and spatial experience to encompass both body and mind, with a clear distinction between the psychology practice and wellness studio, appealing to both new and existing clientele, whilst communicating the innovative union of both practices.

A layered colour palette represents the two overlapping elements of the business: deep teal for the psychology practice, and warm peach for the movement studio. A gradient texture combining both tones merges the two practices, uniting body and mind, and symbolising movement and transition. The branding adds a human-focused touch throughout the interior, with the ‘g’ in the logotype representing the human body, used as a core element within brand applications, signage and social media. Neon signage and decals offering inspiring, empowering messages within the space, whilst branded merchandise extends the brand awareness and sense of community outside the studio.

The unified approach and distinctive concept of Insight has produced an elevated customer experience with an innovative differentiation of its offering, setting a new path forward with a holistic approach to both body and mind. Through close consideration of the brand and spatial experience, Insight provides a community space which empowers transformation through the benefits of nurturing both our mental and physical health. Inspiring messaging throughout the interiors are shared on social media, growing and inspiring the community both in person and online.

The branding, interiors and services are seamless, meaningful and integrated, with light-filled spaces, sculpted curved forms and graphic stone surfaces evoking flow, energy and life. The space offers clients a sensory and transcendental spatial experience, from the consulting rooms on the ground floor, to the movement studios on the first and second floors, clearly defined by signage. The building layout distinctly separates each wing of the business, to provide a warm, welcoming and safe space for clients on their journey to wellbeing.