Flite AIR

The brief was to attract more people into the eFoil category by reducing the barrier of price, without compromising any of the quality that the premium Flite brand has become synonymous with.

Flite AIR challenges the idea that high performance also has to be high cost. Through a novel, patent pending board design, we created a product that is fun, affordable and durable enough to be shared between friends, democratising the eFoiling category. Smart design and engineering plus an innovative combination of materials, provide a rigid foam-core platform for a steady and responsive ride, with a reinforced inflatable outer section that helps keep cost down and durability up, without adding significant weight compared to traditional handmade carbon composite boards.

The rigid-inflatable board provides an ideal solution for dragging on and off beaches, boats and yachts, sharing between friends & family and for learning on, making it our most accessible model. There has been no compromise to the quality of the foiling experience, as Flite AIR seamlessly integrates into Flite’s existing, modular product architecture. Despite improved durability and safety, the production cost of these new boards is reduced by 60% compared to traditional fibre composite boards, thanks to clever engineering and mass production techniques. Impactful design at an affordable price.

Below the water Flite Air is like any other Fliteboard with the same choice of wings, propulsion options and masts. Above the water three vibrant colours were developed for the boards: Yuzu, Pompelmo and Acai. As well as creating higher visibility on the water, these reflect the vibrant beach communities around the world where Flite AIR is most at home. It has also helped broaden the brand appeal to a more youthful audience, acting as a visual signifier of Flite AIR’s more accessible price. A universal software platform was developed for all Fliteboards, which includes new Fly Zones functionality. This allows riders to set virtual perimeter boundaries via the app, for safe Fliteboarding zones, making Flite AIR even more accessible. Fly Zones along with the crash friendly inflatable construction, enhance Flite AIR’s capability as an ideal learning tool for Fliteschools, charter boats, resorts and families. The inflatable exterior is robust and durable, designed for dragging over beaches, on and off boats and docks or sharing between friends. People who were previously keen to eFoil but restricted by the price tag, can now get out on the water and enjoy the eco-friendly, electric eFoiling experience.