Bubblepay

Laundromat owners faced fragmented systems with siloed data across pricing, promotions, and performance. Many relied on paper records or memory, struggling with technology. The existing portal displayed raw data without prioritization, leaving owners unable to connect revenue patterns to business decisions. Our challenge was transforming complex operational data into intuitive visualizations that balanced depth with clarity. Our design balanced comprehensive functionality with clear information hierarchies, emphasizing what matters most in each context. We aimed to guide owners toward actionable decisions within the physically demanding, attention-limited laundromat environment, all while ensuring visual consistency across devices.

BubblePay empowers laundromat owners by turning raw data into actionable insights. Owners can now remotely access and control machines - eliminating the need for constant physical presence. They can track revenue by day, week, machine or customer footfall, and link rewards to real-time transactions to boost loyalty. A key breakthrough was linking machine performance to revenue trends, revealing business blind spots and enabling strategic decisions. We tackled data overload using reality-matched layouts, progressive disclosure, and a purposeful color language. The design centers around: simplification without losing depth, way to guide action, and contextual relationships between data—ensuring owners lead with ease.

BubblePay's redesign delivers better business outcomes by democratizing data intelligence. It boosts owner autonomy, supports digital payment adoption, and enables data-driven decisions, leading to 20–30% projected efficiency gains. Early adopters report 23% increased revenue through optimized pricing and 15% higher customer retention. The solution empowers small business owners—often immigrants and first-time entrepreneurs—to compete effectively against corporate laundromat chains. This supports underrepresented entrepreneurs, and makes local laundry services more reliable. With owners using data to identify and repair inefficient machines, reducing water and energy consumption while extending equipment lifespan—demonstrating how thoughtful digital transformation can create cascading effects.

1. Intelligent Machine Control Owners can remotely manage washers, dryers, and kiosks—monitor live status, update pricing, push credits. A system of intuitive states (connected, out-of-order) reduces ambiguity and empowers off-site control. 2. Strategic Reporting Revenue, usage, and customer data are visualized across timeframes, locations, and machine types. Comparative analytics reveal trends and gaps, helping owners make informed, context-driven business decisions. 3. Behavioral Rewards Ecosystem Loyalty groups and coupons are managed through an insight-led interface. Owners can track performance, identify peak engagement times, and optimize offers—turning user behavior into retention strategy. 4. Live Transaction Ledger A real-time, filterable transaction feed surfaces key data—user, amount, time, and status—with one-click refund options. This creates a seamless link between customer interaction and business responsiveness. Every feature is anchored in one goal: empowering owners to act with precision, speed, and confidence—without being overwhelmed by data.