BlueRock: Big Thinking for your Next Adventure

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  • 2023

  • Digital
    Web Design and Development

Designed By:

Commissioned By:

BlueRock

Designed In:

Australia

BlueRock are a visionary, creative and entrepreneurial bunch who do professional and financial services differently. They’re a fellow B Corp, who genuinely care about social and environmental impact. Their website needed to say all that in a bold and energetic way; while being structured and serious enough to instil confidence.


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  • CHALLENGE
  • SOLUTION
  • IMPACT
  • MORE

  • BlueRock are business and wealth experts who work with business owners and investors to achieve ambitious goals. From their disruptive startup origin story, BlueRock has grown quickly. They needed a next-generation website experience that inspired to their customers, who come to them because they do things differently. The old website was slow, lacked flexibility and didn’t quite communicate BlueRock’s holistic approach and client offering as well as it could have. Our challenge was to discover, define and bring to life an experience that was client-centred, performant, set up for growth and brought BlueRock’s unique personality to life.

  • The new BlueRock website helps customers understand what they do, but more importantly it helps get them excited about BlueRock as a partner in the adventure of business. We ran a participatory and iterative design process to get to the heart of what that really meant and how it should be expressed in the design. We evolved the brand identity, iteratively developed design concepts, and implemented the technology to meet a delicate balance of being fun and exciting, while saying ‘this is a safe pair of hands’ and providing the shortest possible pathways to relevant information.

  • The site is a great example of high impact design that meets strict accessibility requirements (WCAG 2.0 AA compliance). The site has been designed for scannability and readability, and the content is structured for screen readers and assistive technologies. The bold headline typography offers enhanced visual contrast, and the updated brand colours convey the vibrancy of the brand without overwhelming users or hindering legibility.

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