Advercharge – EV chargers with digital advertising capabilities

Electric Vehicle charging infrastructure is expensive and lack of EV chargers is slowing down the adoption of EV chargers. On average the payback of investing in an EV charger is around 5 years limiting the investment required to establish a network of EV chargers. Embedding digital advertising capability into an EV charger means that we have converted the EV charger into a revenue generating asset. The design had to ensure that the digital screen can be used for outdoor advertising and the design had to incorporate the integration with EV charging capabilities.

Embedding digital advertising capabilities in a Electric Vehicle charger means that an additional source of revenue can be initiated from the EV chargers. This significantly improves the ROI of investing in the EV charging infrastructure allowing governments and private players to install more EV chargers and increase the pace of adoption of EVs around the world. The design allows for full outdoor use which a glare free screen and enough protection to make the charger weather proof and strong - wont crack even if you throw a brick at it.

Advercharge is a key enabler to increase the pace of adoption of EVs. The new Car-Buyer wants to buy Electric Cars, but the charging infrastructure does not exist which is inhibiting them from buying EVs. With our product we facilitate a broader network of EV charging infrastructure by converting it into a revenue generating asset. This is the best way to create a sustainable society and allows for a commercially viable business model to have a positive impact on the environment.

The front of the charger will include a dynamic advertising display and the rear side will feature a full-size backlit advertisement space for static advertising. The digital screen will allow for images, graphics, videos, or animations to be displayed dynamically. We have also developed a mobile based application which will connect all these EV chargers and their screens via OTA (over the air) in our network. Users can choose the screen that they wish to advertise on through this mobile app and load the digital content on the chosen screen OTA remotely. The app also allows user to choose the time and duration of each campaign with the availability of one-hour slots for advertising. This will allow hyperlocal businesses the flexibility of advertising on an hourly basis on a chosen screen within the network focusing on their target customers directly. The solutions also provide them opportunities to share screen space with larger corporates without breaking their advertising budget and allows for innovative ways like videos or animations to reach out to their target customers.