The ABC has been a part of Australians’ daily lives through broadcast media for over 90 years. However, digital-first audiences are increasingly turning elsewhere for daily content. Over 10 weeks we defined a strategy that helped the ABC connect with emerging audiences, and secure their place in a changed landscape.
Imagine Less. Experience More.
’Imagine less. Experience more’ was created to deliberately challenge the absurdity of the housing market. Housing affordability in Australia has been declining since the 1980s, but Assemble has a mission to change this. Together, we developed a new campaign platform that delivers on the vision of a fairer housing system.