The Blue Mountains is one of Australia’s most well-known locations, but there’s a side unknown to most. Partnering with City Council, Blue Mountains Tourism and the wider community, For The People developed a place brand that brought their stories to the surface.
Imagine Less. Experience More.
’Imagine less. Experience more’ was created to deliberately challenge the absurdity of the housing market. Housing affordability in Australia has been declining since the 1980s, but Assemble has a mission to change this. Together, we developed a new campaign platform that delivers on the vision of a fairer housing system.