VIC PREMIER’S DESIGN AWARDS ANNOUNCED

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2017 VICTORIAN PREMIER’S DESIGN AWARDS ANNOUNCED

 

WHEN INNOVATIVE DESIGN BECOMES CHILD’S PLAY

Unique exercise equipment that makes child’s play out of a serious gym workout has taken out the top prize in the 2017 Victorian Premier’s Design Awards.

 

Minister for Industry and Employment Ben Carroll presented the awards today, which showcase the best in Victorian design across categories including architectural, product and industrial, communications, digital and service design.

 

Designed for parents and carers of babies and toddlers – the YMCA Playnasium is a unique outdoor gym that combines children’s playground favourites like seesaws and swings with adult exercise equipment.

Richmond-based industrial designers Bayly Group joined forces with marketing agency McCann and YMCA to develop the Playnasium.

The innovative design uses the child’s weight to help generate the parent’s workout – and the parent’s workout powers the child’s ride.

 

Other Best in Category winners include:

 

 

The Victorian Premier’s Design Awards celebrate the state’s best and brightest designers and innovators.

 

The Andrews Labor Government’s Creative State strategy is growing the design industry, which currently generates more than $5 billion for the local economy every year.

 

2017 VICTORIAN PREMIER’S DESIGN AWARD WINNERS

OVERALL WINNER:

 

 

BEST IN CATEGORY WINNERS:

 

 

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