Tim Riches

DESIGN RESEARCH JUROR

For over 25 years, Tim has worked in branding, communications, design and research fields with a diverse range of clients across retail, banking, transport and infrastructure.

Specialising in brand strategy, he is skilled at interpreting context, crystallising customer insight, and helping companies connect brand and business strategy to take brands to market with real impact – across promise, delivery and culture.

Tim has worked with clients including Westpac, NAB, Transurban, Coles, Woolworths, Officeworks, RACV, CPA Australia, Tourism Australia, ACCC, University of Melbourne, Australian Red Cross Lifeblood, CSIRO, Royal Melbourne Hospital and Beyond Blue.

He has given expert evidence in trademark litigation and has been Adjunct Professor to the School of Design at Swinburne University.