The future of design protection in Australia


Redesigning Designs Forum – Melbourne Design Week 2021

While Australian designers contribute more than $67 billion to the economy each year, design protection is not widely understood or used. The Australian Government is exploring what role intellectual property (IP), especially registered design rights, can and should play to best support the Australian design community.

In this online event, IP Australia will present and discuss findings from their review of the design economy and provide an update on the next steps. This event is for anyone with a stake or interest in the Australian design economy and the role of IP protection in business development and growth.

This event is part of Melbourne Design Week 2021, an initiative of the Victorian Government in collaboration with the NGV.

Full Schedule:

Join the Director-General of IP Australia, Michael Schwager and CEO of the Design Institute of Australia, Jo Kellock as they discuss the findings of the recent review of the Design Economy.

The presentation will be followed by a panel discussion exploring the question ‘What is the government’s role in supporting design-led businesses to succeed?’


Panel Members include:

Mr. Nick Purtell, General Manager, Modern Manufacturing Strategy, Department of Industry, Science, Energy and Resources.

Dr. Brandon Gien, CEO of Good Design Australia, Chair of Australia's annual Good Design Awards and Executive Director, Australian Design Council.

Michael Schwager, Director General, IP Australia.

Confirmed Speakers:

Nick Purtell

Department of Industry, Science, Energy and Resources

Dr. Brandon Gien

Good Design Australia

Michael Schwager

IP Australia

Jo Kellock

Design Institute of Australia