Claire Goldsworthy

The Fashion Advocate

Claire Goldsworthy is The Fashion Advocate – an ethical fashion advocate, eco-activist and sustainable fashion mentor.

Claire founded The Fashion Advocate in 2014, and what started as a blog and daily fashion dairy, grew to become one of Australia’s largest online stores for ethical and sustainable fashion. When The Fashion Advocate operated as an online store, it was proudly plastic-free, polyester-free and 100% ethical.

In 2023, Claire rebranded and relaunched The Fashion Advocate, and it is now a mentoring platform and digital community for ethical, sustainable, circular and slow fashion brands and businesses who collectively work towards a positive fashion future through conscious design and ethical production.

Claire mentors ethical and sustainable brands to help them increase their sales and increase their impact. Learn more about using fashion and business as a force for good at